So... what is
Michelin?
Michelin is one of the most known tyre brands launched
in France towards the end of the 19th century. According to Wikipedia, Michelin’s revenue was worth 17.89 billion Euros three years ago.
Alongside Bridgestone (created in Japan in 1931) the two are the biggest manufacturers
of this commodity in the world.
I have always found
the image of Michelin funny. A tough smiling guy with rubbery valleys of
muscles. For the business and
advertising student a remarkable lesson to humorous branding. No wonder
Michelin tyres have been around since 1888.
So... I was in the
Gym and saw this chap who reminds me of Mr Michelin. There are all sorts of
body builders. Some aim to be like legendary Arnold Schwarzenegger (pictured), winner of numerous
international trophies including Mr Olympia in the 1970’s.
By the way it is not
true he was just muscles and no brains. Otherwise how would Mr Schwarzenegger
become such a highly paid Hollywood actor and eventual Governor of California? And
how would he win votes with a foreign accent (Austrian- German) in the USA? You
tell me.
Lifting weights and taking whatever stuff that
accentuates and builds muscles, is therefore, just one side of the coin. Majority
bodybuilders want to feel and look good. Looking good means thinking clever, as
we shall see. Let us agree to call him Josephat.
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